Built and structured Amazon Advertising Search budget and planning for a World leader in children’s Toys & Educational products. Took company from $4k/month advertising spend with no focus to $1.8MM in annual advertising spend with detailed multipronged strategy to drive sales and profitability.
Built, structured strategy & budget and managed day-to-day operations for Amazon Search and Display campaigns for a top Home vendor, increased advertising spend from $100K to over $500K bring them from negative to positive annual growth on Amazon
Built and structured Amazon Search strategy for 2 of the top Amazon Home Improvement vendors, bringing them from a declining Amazon Advertising budget of $2k/month to $40K/month, helping drive page one takeover of real estate where they now win half of all organic page one placements
Built Product Detail Page guidelines and recommendation for top Amazon Home vendor to use internally to ensure catalog optimization cohesion. Then partnered with Amazon Retail to surpass Vendor Central processes to speed up detail page updates and optimizations.
Built and structured Amazon Search strategy for a World leader in Lawn and Garden care, providing monthly reporting and analytics which allowed for significant reevaluations of how to conquest competitor brands driving new products inceptions
Built and structured Amazon Search and Display strategy for a major Lawn and Garden brand. The brand name had become generalized and needed help reclaiming its brand and presence in the ecommerce market place
Restructured cost inefficient campaigns for top home cleaning products Vendor & 3P Seller with #1 selling Amazon products, to allow for incremental budget to focus on new customer acquisition & new product sales
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