10-year Amazon veteran working on an array of teams driving Marketing and Promotions
Expertise: Creative copy, Brand Store build out, Brand protection, Product Detail Page optimization, brand guidelines development & process improvement, A+ Content, and reporting & analytics. Communicates weekly with vast network of current Amazon leaders and representatives within Amazon Advertising as well as several other facets of Amazon.
Background: Jonathan has developed & reviewed advertising and streamlined product content, marketing campaigns, and operational processes for Amazon and many top Global brands & Amazon Vendors such as, Coca-Cola, McDonalds, Kraft, Cisco-Linksys, Lego, New Balance, Hasbro, Cuisinart, Warner Brothers, HBO, Disney, Fox, VISA, and American Express. Jonathan was the Global Brand Manager in the Amazon Global Payments organization; he managed marketing for all Contests & Sweepstakes globally where he was instrumental in the launch of Amazon’s marketing efforts for the first ever Prime Day, reviewing and approving major US and International marketing content and strategy; and he worked for the booming Amazon Digital Video business managing the largest video content provider’s operational processes. Jonathan has vast experience working across teams at Amazon to ensure successful and timely delivery of products & promotions. He is incredibly detail oriented and a master at process improvements.
5-year Amazon veteran specializing in Advertising Search and Display campaign optimizations for top tier brands
Expertise: Amazon Search and Display Ad Products and Platform, strategy & optimizations of Amazon Search and Display campaigns, Key word structure and bid optimizations, Amazon Display Ad targeting structure, Brand Store utilization, client communications and report structuring. Communicates weekly with a vast network of current Amazon Advertising leaders and representatives.
Background: Ryan has worked with many of the top Home, Lawn and Garden Vendors on Amazon’s platforms. Helping brands like Snapchat, Weedeater, Husqvarna, Stanley, Joy Mangano, Karcher, LG, Charbroil, Simple Human, Honeywell, and Intex. Ryan helped create and launch Amazon Advertising's Associate Account Executive program where he managed a team and built training processes for all new incoming college hires to learn Amazon Search, how to communicate the values of the platform to clients, and how to best manage and optimize campaigns. Ryan has a vast knowledge of Amazon Advertising, its teams and working processes and continues to meet and work closely with senior leaders across multiple ad platforms. He thrives in making advertising campaigns radically efficient and continuously pushes sales goals to be above target.